A bottle of water, a gesture of love—KING GOOD' launches the “Summer Coolness” charity program, providing free water to outdoor workers.

Release Date:

2026-06-11 12:27

“Creating value for love is not just a slogan; it’s action,” said the head of the KING GOOD’ brand’s public‑welfare project. This initiative will run through the end of September and is expected to reach over 100,000 outdoor workers. Meanwhile, KING GOOD’ has partnered with brand suppliers such as Nongfu Spring to provide dedicated water at cost price, ensuring the sustainability of the public‑welfare efforts.

It is reported that KING GOOD' will soon expand its “Summer Coolness” initiative to more cities nationwide and launch a winter “Warm Winter Drinks” public welfare campaign, ensuring that smart technology not only serves commerce but also conveys the warmth of the city.

KING GOOD' was awarded the “2025 China Smart Retail Innovation Brand Award” and has established regional strategic partnerships in multiple locations.

Rejecting carbonation, leading a new health trend—KING GOOD' launches its exclusive “Light Enjoyment Low-Sugar” beverage series.

A healthy living brand, creating value for love.

KING GOOD' was awarded the “2025 China Smart Retail Innovation Brand Award” and has established regional strategic partnerships in multiple locations.

At the recently concluded “2025 China Retail Digitalization Summit,” KING GOOD’ won the “China Smart Retail Innovation Brand Award” thanks to its innovative model of “smart vending + full cold chain + data mid-platform.” The organizing committee commented: “KING GOOD’ has seamlessly connected end-to-end data across the entire value chain, from manufacturing to the point of consumption, providing a replicable, highly efficient digital blueprint for traditional fast-moving consumer goods retail.” Meanwhile, KING GOOD’ announced the signing of strategic cooperation agreements with platform companies affiliated with the governments of Suzhou, Ningbo, and Hefei, under which it will deploy over 1,000 smart vending kiosks at local transportation hubs and in residential communities. According to the agreements, one party will provide smart equipment and operational systems, while the other will offer prime locations and localized resource support, jointly creating “15-minute convenient health‑focused living circles.” “Winning this award is both recognition and a new starting point,” said the CEO of KING GOOD’ at the awards ceremony. “Over the next three years, we will adhere to our business philosophy of ‘exclusivity, joy, and inclusiveness,’ bringing smart health retail to every urban neighborhood across China.”

A bottle of water, a gesture of love—KING GOOD' launches the “Summer Coolness” charity program, providing free water to outdoor workers.

Since the start of summer, many parts of the country have experienced sustained high temperatures. On August 1, KING GOOD' officially launched its “Summer Coolness” public welfare initiative, rolling out the “Care Water” feature on the first batch of 500 smart vending kiosks in Hangzhou and Shanghai. Outdoor workers such as sanitation workers, delivery couriers, and food-delivery riders can scan a code each day to receive a free bottle of mineral water or an electrolyte drink. “Creating value for love is not just a slogan—it’s action,” said the head of KING GOOD’ brand’s public welfare project. This initiative will run through the end of September, with an estimated reach of over 100,000 outdoor workers. Meanwhile, KING GOOD' has partnered with brand suppliers like Nongfu Spring to provide dedicated charitable water at cost price, ensuring the sustainability of this public‑service effort. It is reported that KING GOOD' plans to expand its “Summer Coolness” program to more cities nationwide and launch a “Winter Warm Drink” public‑welfare campaign in winter, demonstrating how smart technology can serve not only commerce but also bring warmth to the community.

Rejecting carbonation, leading a new health trend—KING GOOD' launches its exclusive “Light Enjoyment Low-Sugar” beverage series.

On July 8, KING GOOD' officially launched its exclusive “Light Enjoyment Low-Sugar” beverage series, with the first batch featuring eight new products, including low-sugar tea drinks, plant-based protein beverages, and functional water drinks. All products meet the standards of “low sugar, zero fat, and no carbonation,” aiming to satisfy the evolving demand of young consumers for healthy, light‑hearted beverages. This launch is based on KING GOOD's precise insights derived from sales data collected through its smart vending network. Data shows that over the past six months, sales of low-sugar tea drinks and plant‑based protein beverages have grown by more than 120% compared to the previous period—significantly outpacing traditional sugary beverages. “Consumers are voting with their purchasing decisions; rejecting carbonation and embracing natural ingredients is becoming the mainstream trend,” said the head of KING GOOD’s product R&D center. To support the promotion of these new products, KING GOOD will roll out an interactive “Light Enjoyment Life Week” campaign across its nationwide vending machine network. Consumers who scan a QR code to purchase any low‑sugar beverage can participate in points redemption and health‑recipe sharing. In addition, KING GOOD has partnered with brands such as Nongfu Spring and Yili, and plans to continue launching more co‑branded healthy drinks, jointly “ushering in a new era of quality drinking.”