“KING GOOD'” Global Brand Launch Event and “KING GOOD' Beverage Purchase” Grand Opening Ceremony

Release Date:

2026-06-11 12:43

I. Brand Positioning and Strategic Planning

“KING GOOD'” Affiliated with the Jin Ku Group, it is dedicated to… “A healthy lifestyle brand, creating value for love” Guided by our core philosophy, we are committed to becoming a premier provider of high-quality lifestyle beverages, ushering in a new era of smart retail in China.

Leveraging Jin Ku Group’s 25-year legacy in high-end industrial manufacturing and proprietary brand development, we have built an end-to-end ecosystem that extends from B‑to‑B equipment manufacturing to C‑to‑C new retail. By adopting a digital, intelligent, and globalized approach, we integrate the supply chain and industry value chain, launching solutions that cover… “Food, Accommodation, and Transportation” The three major scenarios deliver a seamless user experience, instantly meeting consumers’ diverse beverage preferences.

II. “KING GOOD' Beverage Purchase” — A Pioneering Force Across All Business Formats

“KING GOOD' Beverage Purchase” It is the brand’s core gateway to mass-market health food consumption, employing… “Online app platform + offline stores + smart retail terminals” A three-dimensional integrated intelligent retail system.

We rigorously curate premium beverage brands from both China and abroad, offering a diverse selection of high‑quality, all‑natural products—including dairy items, red wine, bird’s nest, bottled water, sugar‑free tea drinks, NFC juices, ice cream, and functional beverages.

Online: The app and mini-program mall support same-day delivery for full-cart orders.

Offline: The first wave of experience stores will be launched in core cities such as Shanghai, Beijing, and Shenzhen. Over the next three years, the company plans to open a thousand outlets across Jiangsu, Zhejiang, and Shanghai, while expanding into Southeast Asia, Europe, Australia, and North America.

Smart Retail Terminal: AI-powered vending machines are deployed across a wide range of settings, including residential communities, office buildings, transportation hubs, schools, and tourist attractions, offering features such as real-time AI monitoring, automated restocking, remote operations and maintenance, and seamless contactless payment.

III. Robust Supply Chain and Intelligent Manufacturing Support

The parent company, Jin Ku Group, has established 600,000 square meters National-level green digital factory, with supporting facilities 270,000 square meters A large-scale, intelligent cold-chain warehousing center. It seamlessly connects origin sites, digital manufacturing, advanced processing, and end‑to‑end omnichannel distribution—both online and offline—ensuring constant temperature control and full traceability throughout the supply chain, thereby building a high‑quality beverage ecosystem.

IV. Product Selection and Brand Portfolio Across All Age Groups

Domestic Collaboration: Leading national brands such as Yili, Nongfu Spring, and Dongpeng Special Drink.

Overseas Introduction: Specialty beverages such as Thai Malee fruit juice, Thai Bell bird’s nest, Australian DePoli, and wines from the Casella Winery.

We have established dedicated product sections tailored to specific demographics, such as Yili Xinhua’s powdered milk for middle-aged and older adults, BELL bird’s nest products for women’s nourishment, and Business‑Ready Instant Fireboat Coffee, precisely addressing the needs of all age groups and creating a premium, joyful, and healthy lifestyle.

V. Brand Mission and Social Responsibility

“KING GOOD'” Committed to becoming the first China‑born, multinational brand in intelligent retail services, we seamlessly integrate cutting-edge international technologies, advanced management practices, and a spirit of meticulous craftsmanship.

We commit to zero outsourced labor, a full‑time contract system for all employees, and contributions to the five social insurances and one housing fund. Our compensation packages exceed industry standards by 20–30%, fostering harmonious labor relations. Leveraging the Group’s resources… “King-good Charity Foundation” , actively participating in public‑interest initiatives such as educational assistance and rural revitalization, and upholding the corporate social responsibility of “standing together in solidarity and achieving shared prosperity.”

VI. Signing Ceremony and Chairman’s Address

At the event, Jin Ku Group held a strategic cooperation signing ceremony with various brand partners, and strategic partners from home and abroad, industry experts, media representatives, and consumers jointly witnessed the official launch of “KING GOOD’ Beverage Purchase.”

Zhou Ziji, Chairman of Jin Ku Group (KING GOOD'), stated:

“The original intention behind creating the KING GOOD’ brand was to build a truly indigenous Chinese national brand in the retail sector. We not only aim to leverage world‑leading smart manufacturing and intelligent retail technologies to drive brand growth, but also to transform this technological prowess into genuine care for consumers’ health. KING GOOD’’s mission is to serve Chinese and global consumers with Chinese wisdom, Chinese technology, and Chinese smart manufacturing, enabling more people to enjoy a higher‑quality, more convenient, and healthier lifestyle. This is the responsibility of our generation of entrepreneurs, and it also embodies the founding vision of Jin Ku Group (KING GOOD’)—‘creating value through love.’ This global launch event marks an important milestone as the group transitions from a smart manufacturing enterprise to a new, globalized consumer ecosystem. Moving forward, we will take Jin Ku Smart Manufacturing as our foundation, supply chain integration as our core, omnichannel new retail as our platform, and philanthropy and social good as our guiding principle, continuously strengthening our two major industry brands. By harnessing the power of Chinese smart manufacturing, we will open up new global consumer markets and inject fresh momentum into the high‑quality development of the industry.”

A representative of the partner brand stated:

“We are deeply honored to establish a strategic partnership with KING GOOD’. The brand philosophy of ‘Creating Value for Love’ championed by KING GOOD’, along with its unwavering commitment to a healthy lifestyle, aligns perfectly with our corporate culture. We look forward to working hand in hand with KING GOOD’ in the future, leveraging our respective strengths in product development, channel expansion, and brand building to deliver consumers even higher-quality, healthier beverage options. We are confident that through long-term, in-depth collaboration, we will surely usher in a new era of mutual success in both the Chinese market and globally.”

VII. Integration of the Hot Pot Culture Museum with Intangible Cultural Heritage

On the day of the event, the “KING GOOD’ Hot Pot Culture Museum” opened simultaneously, and the KING GOOD’ Music Hot Pot Dinner and Hot Pot Music Festival brought the atmosphere to a fever pitch. By innovatively blending intangible cultural heritage with healthy hot pot culture, visitors can savor exquisite hot pots while enjoying traditional performances such as ethnic song and dance and instrumental music, immersing themselves in the charm of Chinese culinary culture.

About KING GOOD'

KING GOOD' is the smart new retail service brand under the Jin Ku Group, focusing on “A Healthy Living Brand, Creating Value for Love” With a clear vision, we are committed to creating a health‑focused lifestyle that is both luxurious and joyful, while being accessible to all, through high‑quality, health‑oriented products and seamless, convenient shopping experiences.

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KING GOOD' was awarded the “2025 China Smart Retail Innovation Brand Award” and has established regional strategic partnerships in multiple locations.

A healthy living brand, creating value for love.

KING GOOD' was awarded the “2025 China Smart Retail Innovation Brand Award” and has established regional strategic partnerships in multiple locations.

At the recently concluded “2025 China Retail Digitalization Summit,” KING GOOD’ won the “China Smart Retail Innovation Brand Award” thanks to its innovative model of “smart vending + full cold chain + data mid-platform.” The organizing committee commented: “KING GOOD’ has seamlessly connected end-to-end data across the entire value chain, from manufacturing to the point of consumption, providing a replicable, highly efficient digital blueprint for traditional fast-moving consumer goods retail.” Meanwhile, KING GOOD’ announced the signing of strategic cooperation agreements with platform companies affiliated with the governments of Suzhou, Ningbo, and Hefei, under which it will deploy over 1,000 smart vending kiosks at local transportation hubs and in residential communities. According to the agreements, one party will provide smart equipment and operational systems, while the other will offer prime locations and localized resource support, jointly creating “15-minute convenient health‑focused living circles.” “Winning this award is both recognition and a new starting point,” said the CEO of KING GOOD’ at the awards ceremony. “Over the next three years, we will adhere to our business philosophy of ‘exclusivity, joy, and inclusiveness,’ bringing smart health retail to every urban neighborhood across China.”

A bottle of water, a gesture of love—KING GOOD' launches the “Summer Coolness” charity program, providing free water to outdoor workers.

Since the start of summer, many parts of the country have experienced sustained high temperatures. On August 1, KING GOOD' officially launched its “Summer Coolness” public welfare initiative, rolling out the “Care Water” feature on the first batch of 500 smart vending kiosks in Hangzhou and Shanghai. Outdoor workers such as sanitation workers, delivery couriers, and food-delivery riders can scan a code each day to receive a free bottle of mineral water or an electrolyte drink. “Creating value for love is not just a slogan—it’s action,” said the head of KING GOOD’ brand’s public welfare project. This initiative will run through the end of September, with an estimated reach of over 100,000 outdoor workers. Meanwhile, KING GOOD' has partnered with brand suppliers like Nongfu Spring to provide dedicated charitable water at cost price, ensuring the sustainability of this public‑service effort. It is reported that KING GOOD' plans to expand its “Summer Coolness” program to more cities nationwide and launch a “Winter Warm Drink” public‑welfare campaign in winter, demonstrating how smart technology can serve not only commerce but also bring warmth to the community.

Rejecting carbonation, leading a new health trend—KING GOOD' launches its exclusive “Light Enjoyment Low-Sugar” beverage series.

On July 8, KING GOOD' officially launched its exclusive “Light Enjoyment Low-Sugar” beverage series, with the first batch featuring eight new products, including low-sugar tea drinks, plant-based protein beverages, and functional water drinks. All products meet the standards of “low sugar, zero fat, and no carbonation,” aiming to satisfy the evolving demand of young consumers for healthy, light‑hearted beverages. This launch is based on KING GOOD's precise insights derived from sales data collected through its smart vending network. Data shows that over the past six months, sales of low-sugar tea drinks and plant‑based protein beverages have grown by more than 120% compared to the previous period—significantly outpacing traditional sugary beverages. “Consumers are voting with their purchasing decisions; rejecting carbonation and embracing natural ingredients is becoming the mainstream trend,” said the head of KING GOOD’s product R&D center. To support the promotion of these new products, KING GOOD will roll out an interactive “Light Enjoyment Life Week” campaign across its nationwide vending machine network. Consumers who scan a QR code to purchase any low‑sugar beverage can participate in points redemption and health‑recipe sharing. In addition, KING GOOD has partnered with brands such as Nongfu Spring and Yili, and plans to continue launching more co‑branded healthy drinks, jointly “ushering in a new era of quality drinking.”